The North Face, an outdoor brand under Youngone Outdoor, announced on November 6 that it will operate pop-up stores at The Hyundai Seoul and Starfield Hanam to showcase its new 'Project Down Jacket' from the lifestyle collection, White Label. The pop-up at The Hyundai Seoul will run until November 11, while the Starfield Hanam pop-up will be open until November 15.
The Project Down Jacket features ethically sourced down certified by the Responsible Down Standard (RDS), using a blend of 90% down and 10% feathers. It is made with lightweight fabric and offers a detachable hood, allowing for two styles: a stand-neck and a hooded version. The design includes diagonal zippers and quilting with dark seam visibility on the inside. It is available in four colors: gray, grayish blue, black, and real black.
The pop-up stores will feature the Project Down Jacket along with other winter products. Visitors can participate in social media events and a raffle for customers who make purchases.
The new ambassador, the group All Day Project, visited the pop-up store at The Hyundai Seoul wearing the Project Down Jacket and other products. They also participated in the promotional campaign video 'EXPLORE ALL DAY, PROJECT DOWN' released earlier.
Youngone Outdoor CEO Sung Ga-eun stated, "The Project Down Jacket has received a positive initial response this year, even entering resale platforms despite being limited to one per person. We aim to expand our reach to younger audiences through various pop-up stores, including the Myeongdong Lounge flagship store."
Meanwhile, The North Face White Label has been collaborating with dance and K-pop content, serving as a main sponsor for 'Street Woman Fighter 2' in 2023, as well as last year's 'World of Street Woman Fighter' and 'Boys 2 Planet.'
* This article has been translated by AI.
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