SEOUL, November 09 (AJP) - Kakao Entertainment and U.S.-based Atlantic Music Group (AMG) have selected rookie boy group LNGSHOT for their first joint project aimed at expanding K-pop artists' presence in North America, Kakao said Monday.
The initiative marks the first step under a strategic partnership signed in October to develop K-pop artists and support their international growth from the early stages of their careers.
LNGSHOT, a four-member group under Jay Park's label MORE VISION, debuted in January with the EP "SHOT CALLERS." The group has accumulated 448 million streams on Spotify, according to Kakao, while its debut single "Moonwalkin'" entered Mediabase's U.S. Top 40 radio chart.
Under the partnership, Kakao will oversee artist branding, marketing and fan engagement activities, including pop-up stores. AMG will handle North American distribution and digital promotion, drawing on its network and experience in hip-hop and R&B.
The project will be led by AMG Senior Vice President Gelareh Rouzbehani, with both companies coordinating promotional campaigns across streaming platforms and local media.
The campaign coincides with LNGSHOT's upcoming EP "S.W.I.S.H.," scheduled for release Tuesday at 6 p.m. Korean time.
The five-track album features the title song "Bananas," alongside "Masterpiece," "Wanna Go," "Up & Away" and "Beep Beep." Physical editions tailored to North American fans are also planned.
"Through our partnership with AMG, we will provide comprehensive support for the group's continued growth," Kakao Entertainment co-CEO Joseph Chang said.
The companies plan to expand their collaboration to other K-pop artists.
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