Taekwang Industry has established a listening space where visitors can once again experience the sounds of 'Eroica,' a brand that was popular in the domestic audio market in the past.
The company announced on November 9 that it has created the Eroica listening space in the lobby of the Heungkuk Life Building in Jongno, Seoul. The exhibition will showcase Taekwang's audio brand products, including Eroica, Koehl, Mu-Tech, and Honor, until January 9.
The displayed products include amplifiers, speakers, turntables, and CD and cassette players. For this event, Taekwang moved and refurbished audio products stored at its factories in Busan, Ulsan, and Anyang.
The first products on display include the turntable 'TP-503,' the amplifier 'Mu-Tech AV601,' and the speaker 'Taekwang TSP-1,' all of which were personally purchased and collected by Lee Ho-jin, an advisor at Taekwang Industry.
Also featured will be the power amplifier 'M-375' from the premium audio brand Honor, launched in April 1997. This product supports a stereo output of 750W (8Ω) and was released at a then-record price of 4.95 million won. When purchased with the preamplifier 'C1' (2.3 million won), the total cost reached 7.25 million won.
Visitors to the listening space can enjoy a variety of music, including popular songs, classical, jazz, and carols from the 1980s and 1990s, through LPs, CDs, and cassette tapes during commuting hours and lunchtime.
Customer participation events will also be held. Customers who have used or currently own Taekwang audio products can send in photos and related stories, along with their New Year's wishes. Selected customers will receive prizes, including hotel accommodation vouchers at the Marriott Myeongdong and buffet meal vouchers, as well as cosmetic sets from Aekyung Industrial and SIL.
Taekwang Industry expanded its business from textiles to electronics by acquiring the audio specialist Cheonilsa in December 1978. The following year, it launched the audio brand 'Eroica,' named after Beethoven's Symphony No. 3.
Since then, the company has developed audio products using its own technology and expanded its product range with premium brands like Koehl and Honor in the 1990s. Production of audio products ceased in 2005.
A Taekwang Industry representative stated, "Eroica symbolizes the spirit of challenge that was unafraid to venture into new business areas." They added, "As we resume our expansion into new sectors like cosmetics and hotels, this event is a way to rekindle the history and spirit of challenge associated with Eroica."
They further expressed hope that visitors to the event would enjoy the sounds of Eroica and have a warm end to the year.
Meanwhile, Taekwang Industry completed its acquisition of Aekyung Industrial in March of this year, expanding its business focus from textiles and petrochemicals to cosmetics. Last year, it acquired the Courtyard by Marriott Seoul Namdaemun hotel through a real estate investment company (REITs) and changed the hotel's name to Courtyard by Marriott Seoul Myeongdong in March.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.