Yogiyo's parent company, Weidaesang, announced on November 9 that it has appointed Kim Hye-jung as its new CEO. Kim, who currently serves as Chief Marketing Officer (CMO), will take on the role alongside Jo Hyung-kwon starting November 10, making her the first female CEO in the delivery industry.
According to Yogiyo, Kim is a seasoned marketing expert with over 30 years of experience. After graduating from Ewha Womans University, she began her career at Cheil Worldwide and has since worked at major companies and startups, including IBM Korea, Yanolja, Watcha, and Air Premia.
Since joining Yogiyo in 2025, Kim has overseen marketing and brand strategy, launching innovative services such as the point accumulation promotions 'Infinite Accumulation' and 'Yogi the Accumulation,' as well as the 'Integrated Cart' feature that allows users to combine menus from multiple restaurants. She has also led initiatives to enhance payment convenience by introducing easy payment methods like Alipay and Samsung Pay, and recently achieved a milestone of 2 million subscribers for Yogiyo's subscription service, 'Yogi Pass.'
Weidaesang aims to leverage Kim's customer-centric strategic insights and platform marketing capabilities to provide a differentiated customer experience for Yogiyo and expand multifaceted collaborations with key partners, thereby maximizing brand value in the delivery platform market and establishing a foundation for sustainable growth.
Kim Hye-jung stated, "We will create an 'irreplaceable' app that offers unique experiences and benefits that customers can only find at Yogiyo, moving beyond price competition. I will do my best to seek changes for our partners, riders, and customers alongside all employees."
* This article has been translated by AI.
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