The French Chamber of Commerce in Korea (FKCCI) operated the 'French Pavilion' at Food Week Korea 2026, held from November 4 to 7 at COEX in Seoul. This initiative served as a practical business bridge connecting French food producers with Korean buyers.
The French Pavilion featured six promising French food brands: Comtes de Provence, Jean Hervé, Lactalis Korea, Marie Morin, Clément Faugier, and La Belle-Iloise. They showcased a diverse range of products, including fruit jams, organic nut butters, dairy products, desserts, chestnut products, and seafood.
The pavilion provided a platform for local importers, distributors, retailers, and hospitality industry professionals to engage directly with brand representatives, facilitating in-depth discussions on product sourcing and potential partnerships in Korea.
On November 7, during the event, FKCCI collaborated with Escoffier International South Korea and COEX to host the inaugural 'French Gastronomy Master Class,' highlighting the secrets of French cuisine, regarded as one of the world's top culinary traditions.
Led by Chef Kim Dong-ki of the restaurant Ilpan, the session focused on how traditional French cooking techniques can harmonize with familiar Korean flavors. Chef Kim introduced dishes such as 'Miso Pork Tenderloin Confit with Butter-Roasted Potatoes' and 'Roast Chicken Roulade with Ratatouille.' Participants experienced live cooking demonstrations, tastings, and a Q&A session to explore the cooking methods and the use of French ingredients.
Additionally, global kitchen and home appliance brand Tefal participated as the 'Gold Sponsor' of the French Pavilion, officially supporting both events by providing induction frying pans and cooking tools to enhance the quality of the demonstrations and exhibitions. Lactalis and Maison Perrier also contributed their products to enrich the culinary event.
This event, marking the 140th anniversary of diplomatic relations between Korea and France and the 40th anniversary of FKCCI, aimed not only to promote culinary cultural exchange but also to help French food brands establish a practical business network in the Korean market.
Meanwhile, Korea and France elevated their relationship to a 'global strategic partnership' this year, coinciding with state visits by French President Emmanuel Macron and Korean President Lee Jae-myung. FKCCI continues to engage in various activities to expand exchanges and strengthen practical business cooperation between companies and economic sectors of both countries.
* This article has been translated by AI.
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