LoandCompany is expanding its subscription promotion for its legal artificial intelligence (AI) service, Super Lawyer, to attract new users. Following the introduction of a case search feature last month, the company plans to offer additional benefits to new subscribers and enhance service competitiveness through expanded legal data.
On November 10, LoandCompany announced an event targeting the first subscribers of the Super Lawyer Starter Plan, which follows the initial promotion.
Super Lawyer is a generative AI service for legal professionals launched by LoandCompany in July 2024. It supports legal information searches, document analysis and summarization, and drafting legal documents. Last month, LoandCompany integrated its own legal information search service, Big Case, with Super Lawyer to add a case search feature, allowing users to access case searches and AI-based Q&A without switching between services.
LoandCompany decided to expand benefits for new subscribers after receiving positive feedback from the promotion conducted last month.
This promotion, which runs until the end of this month, offers additional credits for users without a paid subscription history upon their first monthly subscription. Additionally, there is a promotion providing discounts on usage fees for first-time subscribers.
Furthermore, existing events aimed at encouraging case searches and paid subscription conversions will be extended through this month. The company plans to expand service usage through participatory events linked with the legal information search service, Big Case.
Kim Bon-hwan, CEO of LoandCompany, stated, "After securing 5.34 million expert cases in October and launching the Super Lawyer case search feature, we have added 80,000 cases in just over a month, accelerating our legal data acquisition. We will continue our technological research to implement outstanding AI performance and solidify our position as the top legal AI service in the country."
* This article has been translated by AI.
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