Genesis has launched the GV90, its first electric sports utility vehicle (SUV). The GV90 Neoroon, featuring coach doors that eliminate the B-pillar, was also introduced as part of the brand's strategy to penetrate the ultra-luxury electric vehicle market.
On November 10, Genesis announced the domestic launch of the GV90 and GV90 Neoroon, marking the start of sales. The GV90 is developed on Genesis's flagship dedicated electric vehicle platform and is available in two models: the standard GV90 with conventional swing doors and the GV90 Neoroon with coach doors that open in opposite directions.
The GV90 is equipped with the largest battery among Hyundai Motor Group's electric vehicles, boasting a capacity of 123.5kWh. On a single charge, the GV90 can travel up to 500 kilometers (with 22-inch wheels), while the GV90 Neoroon offers a range of 460 kilometers (with 24-inch wheels and a six-seat configuration). Using a 350kW fast charger, the battery can be charged from 10% to 80% in approximately 22 minutes.
The combined maximum output of the front and rear motors is 490kW, with a peak torque of 800Nm, making it the most powerful electric vehicle from Hyundai Motor Group. Features such as a dual electronic limited-slip differential (e-LSD), multi-chamber air suspension, and active rear-wheel steering enhance driving stability and ride comfort.
The GV90 is equipped with a total of 12 airbags, including a world-first roof airbag designed to cover the roof glass and protect occupants in the event of a rollover. It also incorporates battery thermal diffusion safety technology to suppress heat spread between battery cells.
For the interior, Genesis has introduced a buttonless power system, the first of its kind in Hyundai Motor Group. Drivers can start driving simply by closing the door, pressing the brake, and shifting gears without a separate ignition operation.
An OLED display provides information on a 23.6-inch screen while driving, expanding to a 24.6-inch screen for video content when stationary. The vehicle also features a 25-inch head-up display and a Bang & Olufsen sound system with 25 speakers.
The GV90 Neoroon features the world's first independently opening hidden B-pillar coach door, known as the Neoroon Arch Gate. This design allows the front and rear doors to open in opposite directions, creating a spacious entry and exit area.
To ensure crash safety despite the absence of a B-pillar, the doors are reinforced with ultra-high-strength dual steel beams and a hidden roll cage structure that strengthens the vehicle's frame.
The GV90 Neoroon also introduces electric swiveling seats that can rotate 180 degrees, allowing front-seat passengers to face rear-seat passengers, creating a lounge-like space when stationary.
The top-tier GV90 Neoroon Executive Suite features a wood floor with radiant heating inspired by Korea's traditional ondol heating system, along with a rear-seat refrigerator, table, and comfort partition.
The starting price is set at over 100 million won. The GV90 Standard (seven-seater) is priced at 139.5 million won, while the Individual Lounge Seat (six-seater) costs 145.5 million won. The GV90 Neoroon is priced at 189.9 million won for the Standard (six-seater) and 239.5 million won for the Executive Suite (four-seater). Alongside the GV90 launch, Genesis is also introducing a flagship rental and leasing financial product called 'The 90' and a dedicated membership program.
A Genesis representative stated, "The GV90 will set a new standard for luxury by providing differentiated experiences across customers' lifestyles through its exceptional product offerings, dedicated financial products, and membership programs."
Meanwhile, Genesis unveiled the GV90 and GV90 Neoroon for the first time in the world in August in San Francisco, USA.
* This article has been translated by AI.
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