Kyochon Chicken is expanding its presence in China by opening a second store in Shenzhen. Following the launch of its first location in February last year, the company plans to establish new outlets in key commercial areas to strengthen its business foundation in China.
Kyochon F&B announced on November 10 that it opened its second Shenzhen store on October 16 in the 'Wanshang Shijia' shopping mall located in the Luohu District.
Shenzhen is a major economic city in China, known for its concentration of information technology (IT) companies. It has a large population of young professionals and a consumer base with significant purchasing power, making it a high-demand market for dining.
The new store is situated in Luohu, a key commercial area in Shenzhen that features a concentration of shopping and dining facilities. Wanshang Shijia is a dining-focused shopping mall, with about half of its stores dedicated to food and beverage (F&B) offerings. The mall is also well-connected by two subway lines, enhancing accessibility.
The second Shenzhen location operates as a direct-managed store, covering approximately 40 pyeong (about 1,320 square feet) and seating 50 customers. It offers a dining experience featuring Kyochon’s signature chicken dishes made with soy, red, and honey sauces.
Kyochon F&B aims to provide the same taste and quality in China as it does in South Korea. To achieve this, the company plans to implement a Quality, Service, and Cleanliness (QSC) management system to ensure consistency in store operations.
This opening aligns with Kyochon’s overseas business strategy to expand its stores in major commercial areas in China. After launching its first Shenzhen store last year, Kyochon has considered local dining demand and consumer characteristics in planning additional locations.
A Kyochon F&B representative stated, "China is a strategic market with high consumer potential and diverse dining demands. We recognize the growing interest in K-food and the potential for Korean-style chicken. With the opening of our second Shenzhen store, we aim to enhance our connection with local consumers and strengthen our brand presence in China while continuing to pursue expansion in key overseas markets."
As of the third quarter of this year, Kyochon operates a total of 78 stores across six countries, including China, the United States, Malaysia, Indonesia, Taiwan, and the United Arab Emirates. The company plans to enter the Japanese market in the first half of next year.
* This article has been translated by AI.
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