Aekyung Industry will host a 'K-Culture Festival' in Hongdae, combining brand experiences with performances. The event will allow citizens to engage with cosmetics and daily necessities through games while enjoying dance and music performances.
The festival will take place on the 13th from 3 PM to 8 PM at the Meeting Square on Hongdae's Walkable Street. The theme of the event is 'Daily Joy, Today's Festival,' and it is open to everyone.
In the first part, 'Open Playground,' six mission experience booths will introduce major brands from 3 PM to 6:10 PM. Participants can challenge themselves with activities such as a stepper game, agility tests, logo searches, and shooting games. Prizes including toners, serums, shampoos, and body washes will be awarded based on mission success.
Starting at 4 PM, there will be audience participation stages and gift events. A random dance event is scheduled for 4:40 PM, followed by a street karaoke session in collaboration with the YouTube music channel 'Changhyun Street Karaoke' at 5:10 PM.
The second part, 'Live Stage,' will run from 6:10 PM to 8 PM. The dance crew Via Walk Crew will kick off the performances, followed by singers Noi and Park Da-hye, with hip-hop artist DinDin closing the event.
An Aekyung Industry representative stated, 'We have organized a festival where we can directly engage with citizens in Hongdae, our headquarters. Just as cosmetics and daily necessities are part of everyday life, we aim to bring culture closer to our customers.'
Meanwhile, Aekyung Industry plans to diversify its overseas markets and strengthen the competitiveness of its core brands while continuously expanding its product lines with growth potential.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.