CJ Olive Young is introducing a shopping service on its mobile application that allows customers to receive product recommendations and check store inventory through conversation. The artificial intelligence (AI) understands the intent and context of customer inquiries expressed in everyday language.
On November 11, Olive Young announced the trial operation of its generative AI-based shopping assistant, 'Olyoung Tiki.' The service will be tested with approximately 1 million customers until the end of this month, after which the company plans to improve features based on user experience and officially launch it in December.
Olyoung Tiki can be accessed by clicking the green speech bubble icon located to the right of the search bar in the Olive Young app, without requiring a separate installation. It supports product recommendations tailored to customer concerns and usage purposes, as well as comparisons of product features. The assistant also provides guidance on cosmetic usage, skincare methods, store inventory, and how to use the online mall, utilizing data from tens of millions of product and review entries along with knowledge in the beauty field.
Customers can ask questions using casual expressions like 'My skin is oily' without adhering to specific search terms or question formats. It can respond to inquiries that include beauty jargon or abbreviations and suggest follow-up questions relevant to the conversation context. In addition to text input, it supports voice, photo, and barcode scanning.
Olive Young is also working to integrate the existing app's personalization features with Olyoung Tiki. Currently, the app operates a 'personalization menu' that reflects customer gender, age, first purchase status, and delivery location. For male customers, it displays the men's specialty section 'Men's Edit,' while customers in Jeju receive the 'Jeju Today Dream' tab on the main screen.
Last month, the personalization menu was updated to include membership levels, allowing users to view benefits and events available based on their tier directly from the app's home screen. Olive Young plans to enhance product and information recommendations tailored to individual beauty concerns and lifestyles by comprehensively analyzing customer behavior patterns and conversation data.
An Olive Young representative stated, 'By integrating our accumulated beauty expertise and data assets with AI technology, we aim to respond more precisely to diverse customer needs and create a new shopping experience. We will continue to enhance both online and offline shopping environments to make it easier and more convenient for customers to find the products and information they want.'
Meanwhile, Olive Young is strengthening its strategy in the health and beauty (H&B) market, leveraging its network of over 1,300 stores nationwide and services that connect online and offline, such as 'Today Dream.'
* This article has been translated by AI.
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