The National Agricultural Cooperative Federation (NACF) marked Agricultural Day by promoting the importance of agriculture and rural life to university students and enhancing communication with the youth.
Kang Ho-dong, the chairman of NACF, took to the university stage to explain the value of agriculture, encouraging student interest and participation through various programs, including tastings of domestic agricultural products and financial service experiences.
On November 11, NACF held the 'Farm Heart, Heart of the Farm' event at Yonsei University in the Seodaemun District of Seoul.
The event aimed to share the significance of agriculture and rural life with the younger generation and to broaden societal consensus on the value of agriculture.
During a special lecture on cooperative theory, Chairman Kang elaborated on the value of agriculture and rural areas, emphasizing the need for youth engagement and participation for sustainable development in these sectors.
In addition to the lecture, NACF offered programs for students to experience domestic agricultural products firsthand. The NACF Economic Group provided rice balls through the 'Happy Rice Ball Truck,' highlighting the nutritional value of Korean rice and the importance of healthy eating habits.
The event also featured tastings of Hanwoo beef bulgogi and introduced processed products from NACF's Mokwoo Village. The Gyeonggi Agricultural Cooperative organized a seasonal citrus sharing event to encourage the consumption of domestic agricultural products.
Promotional activities for youth-targeted financial services were also conducted. NH Nonghyup Bank operated a booth to introduce youth-specific financial services. NACF's mutual finance division engaged students with a mini-game linked to the Farm Heart, Heart of the Farm savings account.
A roulette event was also organized. NACF combined lectures, food experiences, and financial product introductions to make it easier for young people to connect with the values of agriculture and rural life.
This event is part of the Farm Heart, Heart of the Farm Movement, which aims to raise national interest in agriculture and rural areas. NACF plans to continue expanding its outreach to youth and promoting the importance of agriculture.
Chairman Kang stated, "For the sustainable development of our agriculture and rural areas, the interest and participation of the younger generation are crucial. We will continue to enhance communication with youth to widely promote the values of the Farm Heart, Heart of the Farm Movement and cultivate hope for a new era in Korean agriculture."
* This article has been translated by AI.
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