LG Uplus announced that it won the main award in the Brands & Communication category at the Red Dot Design Award 2026 ceremony held in Berlin on November 6.
On November 12, LG Uplus explained that its brand philosophy of 'reducing customer complexity and enhancing confidence in choices' has been recognized on a global stage through its achievements across products, services, customer support, offline stores, and digital channels.
Last year, LG Uplus launched 'Simply U+' as a core direction for brand innovation, aiming to minimize unnecessary complexities throughout the customer service experience.
To achieve this, the company reviewed the design and communication elements used by different departments and integrated brand language and visual principles. It also established operational standards to ensure customers can easily and consistently experience LG Uplus at every touchpoint.
Notably, 'Simply U+' was expanded beyond just logos and design guidelines to serve as a decision-making and execution standard across various organizations.
This effort culminated in the recent Red Dot Design Award win. The Red Dot Design Award is considered one of the three major design awards globally, alongside Germany's iF Design Award and the U.S. International Design Excellence Awards (IDEA).
This award marks the first global design accolade for 'Simply U+'. LG Uplus plans to use this as a new starting point to continuously discover representative experiences that customers can directly feel and to further develop 'Simply U+' as a competitive brand asset.
Jang Jun-young, head of the marketing group at LG Uplus, stated, "This award is the result of the collective efforts of all employees to make 'Simply U+' a real experience that alleviates customer complexity. We will continue to develop 'Simply U+' as a sustainable brand strength so that customers can feel this change at every moment they encounter U+."
* This article has been translated by AI.
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