Naver is establishing a logistics subsidiary and investing approximately 1 trillion won to enhance its delivery infrastructure. The company plans to maintain its existing delivery and operational systems with logistics partners while directly leading the design of its logistics systems and data infrastructure. By utilizing shopping search data, Naver aims to forecast product demand by region and optimize inventory placement to improve delivery speed and operational efficiency.
Choi Soo-yeon, CEO of Naver, announced during a conference call on Q3 2026 earnings on November 12, "We are establishing a logistics subsidiary to elevate our delivery competitiveness to the next level." The company plans to gradually strengthen its delivery infrastructure centered around leased logistics centers.
Choi noted, "We anticipate that nearly 1 trillion won will be needed by 2030, but we plan to design it in a way that minimizes the impact on cash flow and profitability through appropriate funding methods and revenue structures."
Naver intends to take the lead in designing its systems and data infrastructure while continuing to collaborate with existing logistics partners for the operation of logistics centers and actual deliveries.
Specifically, the company plans to predict regional product demand based on shopping search data and position inventory closer to users to reduce delivery times. This strategy aims to enhance user convenience while utilizing the same logistics infrastructure to improve delivery speed and efficiency.
Naver has recently continued its growth in delivery services. In Q3 of this year, the transaction volume for N Delivery increased by 38% compared to the same period last year, particularly in categories with frequent repeat purchases, such as daily necessities.
In terms of delivery infrastructure, the number of dawn delivery centers increased from 3 to 9 in the first half of the year. The transaction volume for dawn deliveries surged more than fourfold compared to the previous quarter, and the direct contract transaction volume between sellers and Naver increased approximately fivefold compared to the same period last year.
Currently, about 75% of N Delivery orders arrive by the next day, with a success rate of approximately 98% for guaranteed deliveries. Naver plans to further enhance its delivery competitiveness by combining expanded logistics infrastructure with demand forecasting technology.
Naver is also experiencing growth in its commerce business. In Q3 of this year, the transaction volume for Smart Store increased by 6.4% compared to the same period last year. The Naver Plus Store app accounted for over 20% of the total Smart Store transaction volume. Revenue from AI-based personalized recommendations also rose by more than 50% year-on-year.
Naver plans to integrate product exploration and recommendations through its app, membership benefits, and delivery services to increase purchase conversions and repeat purchases. In Q4, the company will gradually introduce a membership-exclusive dawn delivery service.
Choi stated, "We aim to create a commerce ecosystem where sellers, users, and partners grow together through a virtuous cycle where delivery competitiveness increases transactions, and the increased volume enhances efficiency."
* This article has been translated by AI.
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