A campaign encouraging the donation of clothes that no longer fit due to weight loss is celebrating its 11th year.
On November 12, 365mc announced that it is partnering with Beautiful Store to conduct the 'Clothing Donation Campaign' until December 26. The campaign will kick off on November 16 at 20 365mc locations nationwide under the slogan, 'My Fit is Steady, Share Your Clothes!'
The Clothing Donation Campaign is a flagship social contribution program of 365mc, aimed at collecting clothes that can no longer be worn due to weight loss and body changes. This year, the campaign connects the brand message 'Steady' with customers' ongoing body transformations and 11 years of giving back. The initiative encourages participants to reflect on their achievements in weight loss and maintaining their new shapes, linking that success to helping others.
Participation is open to 365mc customers, their acquaintances, and anyone interested in joining the cause. Each customer can bring up to three friends to participate. Donors can contribute up to three pieces of clothing at any of the 20 locations. Collected items will be donated to Beautiful Store after the campaign ends, promoting resource recycling and community support.
Participants will receive a 'Fat Character Calendar' and coffee coupons. Additionally, an 'Instagram Donation Challenge' will be held, where participants can post photos or videos of their donations on Instagram, tagging the required hashtags and the official 365mc account.
Kim Ha-jin, chair of the 365mc representative council, stated, "Changes in body shape boost confidence and add new vitality to life. The Clothing Donation Campaign is a great example of how the changes our customers achieve can extend into acts of giving for the community."
Jang Yoon-kyung, executive director of Beautiful Store, remarked, "Even a single piece of clothing that has been sitting in a closet can become a valuable resource when shared with neighbors. We will work together with 365mc and participants who have consistently joined us over the past 11 years to contribute to resource recycling and support those in need while reducing carbon emissions."
On November 12, 365mc announced that it is partnering with Beautiful Store to conduct the 'Clothing Donation Campaign' until December 26. The campaign will kick off on November 16 at 20 365mc locations nationwide under the slogan, 'My Fit is Steady, Share Your Clothes!'
The Clothing Donation Campaign is a flagship social contribution program of 365mc, aimed at collecting clothes that can no longer be worn due to weight loss and body changes. This year, the campaign connects the brand message 'Steady' with customers' ongoing body transformations and 11 years of giving back. The initiative encourages participants to reflect on their achievements in weight loss and maintaining their new shapes, linking that success to helping others.
Participation is open to 365mc customers, their acquaintances, and anyone interested in joining the cause. Each customer can bring up to three friends to participate. Donors can contribute up to three pieces of clothing at any of the 20 locations. Collected items will be donated to Beautiful Store after the campaign ends, promoting resource recycling and community support.
Participants will receive a 'Fat Character Calendar' and coffee coupons. Additionally, an 'Instagram Donation Challenge' will be held, where participants can post photos or videos of their donations on Instagram, tagging the required hashtags and the official 365mc account.
Kim Ha-jin, chair of the 365mc representative council, stated, "Changes in body shape boost confidence and add new vitality to life. The Clothing Donation Campaign is a great example of how the changes our customers achieve can extend into acts of giving for the community."
Jang Yoon-kyung, executive director of Beautiful Store, remarked, "Even a single piece of clothing that has been sitting in a closet can become a valuable resource when shared with neighbors. We will work together with 365mc and participants who have consistently joined us over the past 11 years to contribute to resource recycling and support those in need while reducing carbon emissions."
* This article has been translated by AI.
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