[Courtesy of BELIFT LAB]
The band preparing for its first flight has seven survivors of I-Land, a TV reality program created by South Korean entertainment giant CJ ENM. The survival music show's main producer was Big Hit Entertainment founder Bang Si-hyuk, the genius producer who created BTS.
After the success of BTS that captured millions of fans worldwide, South Korean entertainment companies have benchmarked Big Hit to create the next K-pop world star. As a result, girl band BLACKPINK and all-star boy band SuperM were born. CJ ENM and Big Hit established a joint venture BELIFT LAB in March 2019 in a bid to find new K-pop prodigies who can shake the global music scene.
BELIFT LAB said in a statement on November 20 that ENHYPEN's debut album "BORDER : DAY ONE" contained six songs bearing each member's personal stories and feelings. The title song is "Given-Taken".
Some 3.1 million fans follow ENHYPEN through Weverse, a social media platform operated by Big Hit. The band sold more than 150,000 copies of its album for two days through pre-orders in October. ENHYPEN will participate in a year-end live concert organized by Big Hit labels to perform with other artists such as BTS, TXT, GFRIEND and NU'EST. The concert will be broadcast through WeVerse on December 31.
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