Samsung Display expand presence in gaming markets with OLED displays

By Lim Chang-won Posted : March 16, 2021, 11:02 Updated : March 16, 2021, 11:02

[Courtesy of Samsung Display]

SEOUL -- Samsung Display, a major flat panel maker in South Korea, unveiled a strategy to aggressively expand its presence in gaming markets with organic light-emitting diode (OLED) displays optimized for high-resolution gaming content, saying that a COVID-19 pandemic has caused exponential growth of the gaming industry, with end-product manufacturers scrambling to launch gaming devices with high-quality mobile displays.

Samsung Display has supplied 15.6-inch UHD OLED panels to major global producers of gaming laptops, such as Razer. "Our OLED Display has valuable features befitting premium gaming content, such as fast response time and less blue light emissions," Lee Ho-jung, vice president of Samsung Display's mobile display product planning team, said in a statement on March 16.

Samsung SDS said its OLED laptop display panel is made especially for games with fast frame transitions. It has been certified by SGS for seamless image quality. SGS, headquartered in Switzerland, is an inspection, verification, testing and certification company. More recently, ROG Phone 5, a gaming phone unleased by Asus, a Taiwanese company, adopted Samsung Display's 6.78-inch OLED panel.

"The latest ROG Phone 5 mounted the latest Samsung OLED display that befits the highest-spec hardware, aiming to deliver an incomparable gaming experience to consumers," said Bryan Chang, general manager of Asus' smartphone business unit. "The OLED display featuring faster response time and higher refresh rate will become a new trend in the gaming IT device market."



 
Lim Chang-won

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