[Courtesy of Krafton]
Krafton has leveraged artificial intelligence and Unreal Engine's 3D-based hyper-realism technology to create a digital character barely distinguishable from the real world and express the baby hair and soft hair of the skin in a realistic way. Deep learning technologies such as advanced voice synthesis allowed the virtual human to act and sing naturally like humans.
Targeting millennials and Generation Z who value unique lifestyles and pursue changes, virtual humans have been used to promote various products and brands of popular companies in South Korea. Krafton has merged motion-capture-based vivid movements, pupil movements enabled by rigging technique, and colorful facial expressions to create results nearly indistinguishable from reality.
"Anna is a virtual human born with Krafton's differentiated technology and is expected to attract the attention and popularity of Generation Z around the world," Krafton's creative director Shin Seok-jin said in a statement on June 13. "Ana will expand her activities to an influencer in various areas, including entertainment and sports."
Krafton said it would release detailed information such as images, videos, and Ana's worldviews sequentially in the second half of 2022.