A standard package of Shin Ramyun consists of noodles, a sachet of flavoring powder, a sachet of vegetable flakes. Visitors could try the new Shin Ramyun brand three times spicier than the original one at the store. About 10 employees wearing red shirts guided customers to create their own Shin Ramyun while some helped young visitors take photos and participate in games.
As soon as visitors enter the pop-up store, they can see the uniform and autograph of footballer Son Heung-min, a model for Shin Ramyun who was chosen as the most popular sports star in South Korea in 2017. A large map showing foreign countries where Shin Ramyun is currently being sold was displayed. The hallway leading to the main exhibition hall was filled with a Shin Ramyun brand story and Nongshim's donation activities.
The main exhibition hall consists of a variety of spaces, including a "tasting zone" where anyone can cook their own ramyeon, a "photo zone" to take photos with friends, a "game zone" where visitors can receive prizes through fun activities, and a "gift shop" where people purchase blankets and pens based on the design of Shin Ramyun. The tasting event is held six times a day. A maximum of 20 people can enter the place per session.
Instant noodles that appeared in various Korean films including the Oscar-winning film "Parasite" have created a global online phenomenon, with consumers uploading themselves eating hot noodles on YouTube.