The zoo has capitalized on Moo Deng's popularity, featuring her in 128 out of 150 social media posts since her birth and selling various merchandise online. Even global brands like Sephora have created products inspired by the hippo. International media, including Time magazine, have covered the phenomenon, dubbing Moo Deng an "icon and legend."
However, the influx of visitors has raised concerns about animal welfare. Some tourists have engaged in disruptive behavior, such as throwing water or food at Moo Deng to wake her for photos. In response, the zoo has installed CCTV cameras and warned of legal action against those who mistreat the animal.
Zookeeper Attaporn Nooni hopes Moo Deng's popularity will raise awareness about pygmy hippos, an endangered species with fewer than 3,000 individuals left in the wild. Native to West Africa, these animals weigh only a fraction of their larger cousins, with adults reaching 180 to 280 kg.