The campaign will take place in Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing and feature a variety of activities aimed at promoting consumption in shopping, dining, tourism, exhibitions, and performances.
Local authorities and relevant departments have been instructed to refine their plans and introduce effective measures to support the ongoing recovery of the consumer market.
Earlier this year, China implemented a large-scale equipment upgrade and consumer goods trade-in program in March to stimulate domestic demand and strengthen the economy.
Official data indicates that China's retail sales of consumer goods increased by 3.3 percent year-on-year in the first three quarters of this year.
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