Netflix, SBS join hands on expanding K-content

A poster for The Penthouse War in Life Courtesy of SBS — A poster for "The Penthouse: War in Life." Courtesy of SBS

SEOUL, December 20 (AJP) - Starting next year, TV series, variety shows, and educational programs from major Korean broadcaster SBS will be available on Netflix.

SBS signed a memorandum of understanding with the global streaming giant on Friday to provide content over six years, with the agreement commencing in January.

SBS CEO Bang Moon-shin left poses for a photo with Netflixs Vice President Kang Dong-han after signing a partnership on Dec 20 2024 Courtesy of SBS — SBS CEO Bang Moon-shin (left) poses for a photo with Kang Dong-han, Netflix's vice president of Korean content division, after signing a partnership on Dec. 20, 2024. Courtesy of SBS

Popular SBS variety and educational programs such as Running Man, Unanswered Questions, and Kick a Goal, along with hit dramas like The Penthouse: War in Life and Sandglass, will be available on Netflix.

Beginning in the second half of next year, some upcoming SBS dramas will be simultaneously released worldwide on Netflix, further expanding the Korean firm's global reach.

"This agreement is based on our future strategy of going global beyond terrestrial TV. This partnership will create new opportunities for both SBS and Netflix," said SBS CEO Bae Moon-sin.

"Our collaboration with SBS will usher in a new golden era for K-content," said Kang Dong-han, vice president of Netflix's Korean content division.

Kim Joo-heon jhkim123@ajunews.com

Netflix, SBS join hands on expanding K-content

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