The company's overseas revenue accounted for 24 percent of total sales of instant rice, with North America, predominantly the U.S., contributing 188.4 billion won, or 84 percent of international earnings.
The instant rice brand has witnessed steady growth, with domestic and international sales climbing from 688 billion won in 2021 to 914.6 billion won in 2024, while export figures more than doubled to 223.1 billion won over the same period.
A recent consumer survey by CJ CheilJedang of local white rice consumers in the U.S. revealed that 34.6 percent of participants purchase rice because they view it as a healthy option.
The product, marketed under the Bibigo brand name overseas, has expanded its presence to 40 countries, including Australia, Mexico, Canada, and China, with cumulative sales reaching about 6 billion units as of the end of 2024.
"CJ CheilJedang's success in the U.S. market has been further bolstered by the global Korean food phenomenon, with increasing numbers of American consumers seeking authentic sticky Korean rice for home consumption," a CJ CheilJedang spokesperson said.
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