SEOUL, January 28 (AJP) -Once confined to mobile screens, familiar characters step into the physical world — reimagined through brushstrokes, fabric and light.
“CookieRun: Kingdom Art Collaboration Special Exhibition – Legacy of the Great Kingdom,” presented by Devsisters, brings the popular game’s universe into dialogue with Korean traditional crafts and interactive media art. The exhibition runs through April 12 at Ara Art Center in Insa-dong, Jongno-gu, Seoul.
CookieRun: Kingdom is a mobile role-playing game built on a fantasy narrative in which cookie characters embody distinct values and histories within a shared world. At the core of its storyline are two contrasting groups: the Ancient Cookies, who represent ideals that have been preserved over time, and the Beast Cookies, who reflect those same values when they are distorted or taken to extremes. The exhibition draws on this narrative structure to explore broader questions about choice, direction and consequence.
The exhibition features 10 works created by Korean master artisans, each inspired by characters from CookieRun: Kingdom. Traditional techniques such as mother-of-pearl inlay, buncheong ceramics, embroidery and hanji are combined with contemporary character imagery, allowing long-preserved craft traditions to expand into a modern visual language. Through this process, the CookieRun characters gain added narrative depth within a cultural context.
Spanning six exhibition rooms from the first floor to the fourth basement level of the Ara Art Center, the show presents pairs of Ancient Cookies and Beast Cookies in each space. These pairings explore five core values—will, history, knowledge, happiness and solidarity. Rather than depicting a simple confrontation between good and evil, the exhibition emphasizes how the same value can take on entirely different meanings depending on how it is chosen and applied.
Interactive media art created in collaboration with the artist collective Nerdy Artist Union expands the meaning of the craft works throughout the space. Visitors participate using NFC-enabled wristbands that activate responses of light, sound and imagery. In the final exhibition room, hands-on content allows visitors to see characters they have drawn move through a folk-painting-inspired digital landscape, completing the exhibition’s narrative.
“Legacy of the Great Kingdom” presents a moment in which characters once limited to mobile platforms are reborn through traditional crafts and media art. At the intersection of past and present, game narrative and craftsmanship, the exhibition suggests new possibilities for both cultural heritage and the expansion of intellectual property.
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