Hyundai Motor CEO unveils massive Korea, US investment plans

By Oh Joo-seok Posted : February 10, 2026, 14:55 Updated : February 10, 2026, 16:51
Jose Munoz/ Courtesy of Hyundai Motor


SEOUL, February 10 (AJP) - Hyundai Motor plans record investments in South Korea and major spending in North America while seeking renewed growth in emerging markets including India and China, CEO Jose Munoz said in a message to employees.

In an internal email sent Monday, Munoz said Hyundai Motor would invest 125.2 trillion won in South Korea over the next five years, marking the company’s largest-ever domestic commitment. The automaker also plans to invest about 35 trillion won in North America.

For this year, the company targets global sales of 4.16 million vehicles, revenue growth of 1 to 2 percent, and an operating profit margin of 6.3 to 7.3 percent, Munoz said. Hyundai plans to sustain momentum through the launch of a Genesis hybrid model and a range-extended electric vehicle (EREV), which is scheduled to enter the market next year.

Munoz cited solid performance across major markets, saying South Korea achieved stable growth following successful launches of models including the Palisade and Ioniq 9, while North America recorded sales growth for a fifth consecutive year.

Munoz said the company’s recent share-price gains reflect not only its future mobility vision — including advances in robotics and physical artificial intelligence showcased at CES — but also strong operating performance and consistent financial results.

He also emphasized Hyundai’s internal management approach, urging employees to “move fast, prepare ahead, respond nimbly to change, and work as one global team.”

Hyundai Motor reaffirmed its long-term goal of selling 5.55 million vehicles annually by 2030, including 3.3 million eco-friendly models, equivalent to about 60 percent of total sales. The company also aims to achieve an operating profit margin of 8 to 9 percent and plans to expand its hybrid lineup to at least 18 models by the end of the decade.

* This article, published by Aju Business Daily, was translated by AI and edited by AJP.

Copyright ⓒ Aju Press All rights reserved.