SEOUL, March 04 (AJP) - Cube Entertainment's K-pop boy group NOWZ has rolled out its first Japanese album “NOWZ” on Wednesday, targeting the neighboring country's dance music scene. Releasing albums in Japan was considered one of the most important promotion activities for Korean artists in the early 2000s, when K-pop was not as popular.
Japan has served for decades as a crucial gateway for K-pop acts seeking to build international audience. Chart performance, arena tours and album sales in the country have often been viewed as key milestones in an artist’s global expansion.
The importance of the Japanese market dates back to the expansion of second-generation K-pop artists such as TVXQ, Girls’ Generation and KARA, whose chart success and large-scale tours helped establish Japan as a major overseas base for Korean artists.
More recently, the industry has expanded its strategy by launching “localized K-pop” groups designed specifically for the Japanese market.
HYBE Labels Japan, now known as YX Labels. also launched multinational boy group &TEAM in December 2022 following the audition program &AUDITION – The Howling, positioning the group as a Japan-based K-pop act targeting both domestic and global audiences.
NOWZ, composed of Hyunbin, Yun, Yeonwoo, Jinhyuk and Siyun, released the EP on global streaming platforms Wednesday alongside a performance video for the track "AMMO (feat. YRD Leo)."
NOWZ is a five-member boy group under Cube Entertainment that debuted in April 2024. The group was originally introduced under the name NOWADAYS before rebranding as NOWZ in June 2025. It marks Cube Entertainment’s first new boy group since Pentagon, which debuted in 2016.
The choreography for "AMMO" was created by Monika of the dance crew PROWDMON. The group previously showcased performance-driven tracks such as "EVERGLOW," "Problem Child" and "HomeRUN."
The EP contains five various tracks, including the pre-released original Japanese song AMMO (feat. YRD Leo) as well as Japanese versions of previously released tracks HomeRUN, "GET BUCK," "Untitled World" and "Fly Freely."
Following the EP, NOWZ will begin promotional activities in Japan starting March 5, including television appearances, media interviews and fan events. The group will also hold its first fan concert, "Run with me, NOW," in Korea on March 28.
Copyright ⓒ Aju Press All rights reserved.