SEOUL, April 27 (AJP) - The Department of Automotive and Transportation Design at Kookmin University (KMU) is launching a joint industry-academic project with PriestmanGoode (PG), a British design consultancy, to develop mobility solutions for urban environments. The initiative aims to address traffic congestion and urban sprawl in South Korea's capital through design-led research, Kookmin University said Monday.
The year-long project focuses on the Seoul 2050 Grand Plan, examining how user-centered mobility ecosystems can alleviate the logistical pressures of a growing megacity. Students and researchers will analyze shifts in transportation environments to propose new infrastructure and devices centered on public transit and shared mobility services.
While the primary research focuses on the specific urban layout of Seoul, the university plans to develop these findings into flexible models that can be adapted for other global cities such as London, Shanghai, and New York. The partnership is designed to provide students with practical experience in tackling global urban challenges while enhancing the international competitiveness of the department.
Upon completion of the project, high-performing students will be eligible for design internships at the PG headquarters in London. This exchange is intended to provide South Korean students with international professional experience and expand the university's global network for industrial collaboration.
"We are very pleased to start this collaborative project with Kookmin University," said Lee Harding, Associate Director at PG. "We look forward to working with students on future-oriented mobility design projects that respond to the major challenges faced by expanding cities. We are paying close attention to how students research Seoul's urban spaces and implement that into user-experience-centered designs."
Professor Roe Jae-seung of the KMU Department of Automotive and Transportation Design noted that the collaboration will provide a platform for students to propose practical solutions based on a deep understanding of metropolitan traffic environments.
"This project will serve as an opportunity to propose new mobility designs based on a practical understanding of the transportation environment in Seoul and other large cities," Professor Roe said. "Through collaboration with a global company, we expect to enhance students' practical capabilities and contribute to strengthening the international competitiveness of the department."
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