The GDA is an international design competition hosted by the German Design Council, founded in 1953. Kumho Tire received the main prize in the Excellent Product Design category, automotive parts segment, for its ultra-high-performance Ecsta Sport tire.
Ecsta Sport is designed to maximize driving performance for high-performance, high-output vehicles. Its tread uses a zigzag layout intended to improve stability at high speeds.
The GDA jury said the tire’s distinctive tread design, highlighted by a dynamic checkered-flag motif, gives Ecsta Sport a strong identity, adding that the combination of functional precision and design clarity was particularly impressive.
Kim Young-jin, executive vice president and head of Kumho Tire’s R&D division, said it was meaningful for the company to post strong results in major design awards at home and abroad, including the GDA as well as the U.S. IDEA Design Award and Japan’s Good Design Award.
* This article has been translated by AI.
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