The Jeju City venue, originally launched in July 2013 as the Nexon Computer Museum, has been rebranded simply as Nexon Museum, its grand opening on Tuesday.
The overhaul shifts the institution away from a hardware-focused chronicle of computing history toward a player-centered experience drawing on Nexon titles such as MapleStory, Mabinogi, and Dungeon & Fighter.
Visitors who log in with their Nexon account upon entry have their personal play records pulled into a customized tour, with characters and intellectual property tied to their most-played games appearing throughout the exhibition. Guests without an account are assigned a random title to introduce them to the company's portfolio.
Two permanent exhibitions span the three-story building. "Players: Don't Die! Keep Up!" occupies the first and second floors, while "Hello, My OOO!" — billed by the museum as the renovation's centerpiece — fills the third floor with immersive media art that summons each visitor's digital memories into physical space.
"Nexon Museum aims to become a new hub for game culture that players can cherish," said Park Doo-san, director of the Nexon Museum.
"We will continue to present diverse content that allows players to encounter their experiences and memories in the real world."
Nexon, listed on the Tokyo Stock Exchange, became the first Korean game publisher to surpass 4 trillion won ($2.69 billion) in annual revenue in 2024, drawing 48 percent of first-quarter 2025 sales from South Korea and 33 percent from China, its second-largest market.
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