SEOUL, May 20 (AJP) - K-pop girl group aespa will open a series of pop-up events in Seoul and major overseas cities to celebrate the release of its second full-length album “LEMONADE,” SM Entertainment said Monday. The album is scheduled for release at 1 p.m. on May 29 on major streaming platforms and as a physical album.
The pop-up campaign, titled “aespa WEEK - MAKE IT LEMONADE,” will run from May 29 to June 7 across Yeouido and Banpo in Seoul. In the capital city, events will be held at IFC Mall in Yeouido, the Moonlight Rainbow Fountain at Banpo Hangang Park and Yeouido Hangang Park. The sites will offer merchandise, photo booths, name sticker events, media wall installations and other album-related experiences.
SM Entertainment said pop-ups will also open in Los Angeles, New York and Shenzhen, China, alongside the Seoul events. Additional events are planned in Bangkok, Tokyo, Taipei and other major cities.
The campaign follows aespa’s prerelease single “WDA (Whole Different Animal) (Feat. G-DRAGON),” released ahead of the full album.
aespa debuted in 2020 with “Black Mamba” and is known for its AI avatar and metaverse-themed concept, as well as hits including “Next Level,” “Savage,” “Spicy” and “Drama.”
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