ASIA INSIGHT: China takes wheel in EV era while Japan and South Korea feel pinch

By Lee Hugh Posted : May 26, 2026, 17:47 Updated : May 26, 2026, 17:47
Chinese-made electric vehicles awaiting export are parked at a port in Hangzhou in eastern China's Zhejiang Province on May 25, 2026. AFP-Yonhap

SEOUL, May 26 (AJP) - There was a time when the global automobile world felt almost immutable. Germany stood for engineering precision. Japan perfected reliability. America sold aspiration. And China simply assembled parts.

That no longer holds. Electric vehicles are not simply a new kind of car. They are a new kind of industrial system. In that shift, China has done something few expected, moving from the margins of manufacturing to the center of technological competition.

Chinese automakers like BYD and CATL are no longer imitators chasing established leaders. They are setting the pace. China is now the world's largest auto exporter, and in electric vehicles it is not just competing. It is shaping the market itself.

The old assumption that Chinese cars were "cheap but inferior" is increasingly outdated. In many segments, the price advantage is so sharp that rivals in Europe, Japan, and South Korea are left competing on fundamentally unequal terms.

What makes China's rise different is not just cheaper prices. Behind those prices is an entire system working in China's favor, an ecosystem of battery supply chains, heavy government support, sophisticated software, and enormous domestic demand that allows automakers to adapt rapidly. In some cases, Chinese EVs are priced at nearly half the cost of comparable Western or Japanese models.

And it is no longer contained within China. In Europe, Chinese EV brands are steadily gaining market share. In Seoul, imports of Chinese electric vehicles have surged at a striking pace. The expansion is now visible not only in showrooms but also in factory contracts.

Japan's long dominance of hybrid technology, once a major strength, has become a form of strategic inertia. The shift to fully electric cars exposed a gap that rivals quickly took advantage of. In China, Japanese carmakers are losing ground not only to local brands but also to consumers who now care more about software and connected systems than traditional mechanical quality.

South Korea is in a more complicated position. Hyundai and Kia have done well in the EV shift, investing early in design, new platforms, and building strong global brands. But they now face intense pressure from Chinese companies that can produce at much larger scale and lower prices.

The bigger concern is batteries. Chinese companies are gaining more control over key materials and production. As a result, it is becoming harder for South Korea to hold on to one of its most important export industries.

But the bigger change is not about individual companies. It is about what a car has become. An electric vehicle is no longer mainly about engine performance. It is now shaped by software, computer chips, batteries, and control over supply chains. It is closer to a moving computer than a traditional machine.

China understood this earlier and moved faster to build it at a national scale. But that does not mean its EV industry has no weaknesses. Price wars are intense. And in an overcrowded domestic market, many companies struggle to make profits. For some, going overseas is no longer just about growth. It is about survival.

But even China's weaknesses do not change the bigger picture. The uncomfortable reality for Japan and South Korea is that past glory in internal combustion engines does not guarantee success in the electric age. This is not a gradual shift but a fundamental break from everything that came before. And history is often unkind in moments like these. Dominant players in one era often fail to recognize how quickly the rules have changed in the next.

There is a familiar precedent. In smartphones, once-dominant players like Nokia were swept aside by platform-driven ecosystems they underestimated. The auto industry may not move as fast as consumer tech, but the direction of change is similar, and the stakes are far higher.

Cars are not just products. They are part of a country's industrial backbone, connected to exports, jobs, and national identity all at once. That is what makes China's EV surge more than a market story. It is a reordering of industrial power in Asia. For Japan and South Korea, the question is no longer whether competition will intensify. It already has.

The real question is whether Japan and South Korea can take what they are good at, building reliable, well-engineered, trusted cars, and remake themselves for a world where the car is essentially a software product on wheels. A world where vehicles are not just sold, but constantly updated and improved long after they leave the factory.

The shift is already underway. The hard part is accepting how much has already changed.

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