Young Koreans take their revote campaign to university district

By Yoo Na-hyun Posted : June 29, 2026, 11:16 Updated : June 29, 2026, 11:16
Participants march through the Hongdae area during a rally calling for a presidential election rerun organized by the conservative youth group BOSS Hongdae in Seoul on June 27, 2026. AJP Yoo Na-hyun

SEOUL, June 29 (AJP) -Young South Koreans demanding an investigation into the June 3 presidential election over ballot shortages have shifted their protest to Seoul's university district as the movement's original rally site in Jamsil has increasingly come to be dominated by hard-line conservative activists.

The steady beat of drums drew curious glances from pedestrians in Hongdae on Saturday as hundreds of young demonstrators marched through one of Seoul's busiest commercial neighborhoods carrying South Korean flags and banners calling for a presidential election rerun.
 
Participants march through the Hongdae area during a rally calling for a presidential election rerun organized by the conservative youth group BOSS Hongdae in Seoul on June 27, 2026. AJP Yoo Na-hyun


The demonstration marked a visible evolution of a movement that has continued for more than three weeks since controversy emerged over ballot shortages at polling stations during the presidential election.

Organized by conservative youth group BOSS Hongdae, the rally began near Exits 8 and 9 of Hongik University Station before winding through streets packed with weekend shoppers, foreign tourists and university students.
 
Participants march through the Hongdae area during a rally calling for a presidential election rerun organized by the conservative youth group BOSS Hongdae in Seoul on June 27, 2026. AJP Yoo Na-hyun


Unlike the larger demonstrations previously centered near the Olympic Park counting center in Jamsil, participants in Hongdae kept their message simple. Instead of lengthy speeches or broader political slogans, marchers repeatedly chanted only one phrase: "Rerun election."

The contrast extended beyond slogans.
 
Citizens watch a rally calling for a presidential election rerun organized by the conservative youth group BOSS Hongdae as participants march through the Hongdae area in Seoul on June 27, 2026. AJP Yoo Na-hyun

While the Jamsil rallies have increasingly attracted older conservatives and vocal right-wing activists, the Hongdae gathering was overwhelmingly made up of people in their teens and twenties. Organizers appeared to deliberately choose one of Seoul's best-known university and youth districts to broaden the movement's appeal among younger Koreans.
 
Participants march through the Hongdae area during a rally calling for a presidential election rerun organized by the conservative youth group BOSS Hongdae in Seoul on June 27, 2026. AJP Yoo Na-hyun

The march cut through Hongdae's cafés, fashion boutiques and street performance venues. Some pedestrians stopped to watch. Others raised smartphones to record the procession, while several foreign visitors asked nearby onlookers what the demonstration was about.

Around the march, everyday life continued uninterrupted. Buskers performed only meters away, restaurant terraces remained full, and shoppers flowed around the protesters as the two worlds briefly intersected.
 
Participants march through the Hongdae area during a rally calling for a presidential election rerun organized by the conservative youth group BOSS Hongdae in Seoul on June 27, 2026. AJP Yoo Na-hyun

The relocation reflects more than a change of venue. It signals an attempt by younger participants to establish a distinct identity within a movement that has evolved considerably since the first protests over ballot shortages began earlier this month.

Whether the strategy succeeds remains uncertain. But in Hongdae, the campaign presented a markedly different face from the encampments in Jamsil—less defined by confrontation than by visibility, youth participation and engagement with the broader public. 
 

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