Ourhome has opened its second buffet brand 'Take' location at Lotte World Adventure in Jamsil. The company plans to expand its dining business by adding up to four locations by the end of the year.
On October 2, Ourhome announced the opening of 'Take Jamsil' on the third basement level of Lotte World Adventure in Songpa District, Seoul. The new store spans 234 pyeong and accommodates 240 seats.
'Take' is a buffet brand that Ourhome first introduced in May near Jonggak Station in Seoul. The name 'Take' is inspired by the film term for a scene shot, reflecting the desire for customers to have memorable experiences akin to moments in a movie. The store concept is designed as a 'global food market,' allowing customers to enjoy a travel-like experience with a variety of international cuisines.
The first location achieved significant success, surpassing 100,000 visitors within four months of opening. It received positive feedback for its early reservation closures during peak times and long wait lines, indicating a successful market entry.
The second location is strategically situated in Lotte World Adventure, which attracts many families and foreign tourists. It is conveniently connected to Jamsil Station on subway lines 2 and 8, and can be enjoyed alongside the amusement park's rides, ice rink, and parades.
To celebrate the opening of Take Jamsil, Ourhome is launching a culinary and experiential collaboration with the popular character 'Belly Bear' from Lotte Home Shopping. From now until November 26, limited-time collaborative menu items featuring pink themes, such as 'Mini Belly Donuts,' 'Pink Grapefruit Mojito,' 'Lovely Cream Brownie,' and 'Strawberry Bark Chocolate,' will be available.
Additionally, a 'Belly Bear Incident Log' stamp tour will reward participants with meal vouchers and reusable Belly Bear bags for completing missions, and a photo zone will be available in-store. On October 4, Belly Bear will surprise customers by visiting the store during lunch and dinner hours for photo opportunities.
Following the Jamsil location, Ourhome plans to open two more stores by the end of the year, bringing the total number of Take locations to four. The third store will open next month in Mia Sagu, Gangbuk District, with a capacity of 290 seats and an area of 302 pyeong, while the fourth store is set to debut in December at Dongdaemun Hyundai Outlet in Jung-gu, also with 290 seats and 290 pyeong.
An Ourhome representative stated, 'With the opening of the Jamsil location following the first store, we can meet more customers. We plan to expand our business based on the diverse menu and content of Take with the addition of the third and fourth locations this year.'
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.