What better way to beat Seoul summer than with samba heat?

By Yoo Na-hyun Posted : July 1, 2026, 15:53 Updated : July 1, 2026, 15:53
Lotte World Adventure performers stage a samba performance to celebrate the opening of the theme park's summer festival on UNESCO Street in Seoul's Myeong-dong district on July 1, 2026. AJP Yoo Na-hyun

SEOUL, July 01 (AJP) - The vibrant sounds of Brazil echoed through central Seoul on Wednesday as Lotte World Adventure brought a burst of carnival spirit to Myeong-dong, staging a colorful street performance to mark the start of its annual summer festival.  
 
Lotte World Adventure performers stage a samba performance to celebrate the opening of the theme park's summer festival on UNESCO Street in Seoul's Myeong-dong district on July 1, 2026. AJP Yoo Na-hyun


Brazilian dancers in dazzling feathered costumes paraded along Myeong-dong's UNESCO Street, captivating shoppers and tourists with energetic performances that briefly transformed one of Seoul's busiest commercial districts into an open-air carnival. 

Artificial snowfall drifted over the crowd, offering a brief illusion of escape from the scorching summer heat as dancers invited spectators to clap, sway and soak in the festive atmosphere. 
 

Lotte World Adventure performers stage a samba performance to celebrate the opening of the theme park's summer festival on UNESCO Street in Seoul's Myeong-dong district on July 1, 2026. AJP Yoo Na-hyun


Children danced along the sidelines while visitors from around the world raised their smartphones to capture the spectacle. Once the music stopped, many queued to pose for photographs with the performers, extending the carnival long after the final beat. 

 

Lotte World Adventure performers stage a samba performance to celebrate the opening of the theme park's summer festival on UNESCO Street in Seoul's Myeong-dong district on July 1, 2026. AJP Yoo Na-hyun


The street performance served as a preview of Lotte World Adventure's summer festival, "Unsealed: Goblin Mayhem," which opened on June 26 and runs through Aug. 30. The seasonal program features the Samba Carnival Parade, the dance show "Samba Together," themed photo zones and other interactive attractions celebrating the energy of Brazilian carnival culture. 
 

A tourist records a special samba street performance by Lotte World Adventure performers on UNESCO Street in Seoul's Myeong-dong district on July 1, 2026. AJP Yoo Na-hyun


For a few lively moments, samba proved that sometimes the best escape from the summer heat is simply to dance through it.

 
Lotte World Adventure's samba performers pose for photos with tourists after a special street performance on UNESCO Street in Seoul's Myeong-dong district on July 1, 2026. AJP Yoo Na-hyun
 
Lotte World Adventure's samba performers pose for photos with tourists after a special street performance on UNESCO Street in Seoul's Myeong-dong district on July 1, 2026. AJP Yoo Na-hyun
 

 

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