Lotte World Tower will showcase national holiday-themed content and public campaigns throughout October using its media facade.
Lotte Corporation announced on October 1 that the tower's media facade, composed of over 27,000 LED lights, will display various content during the month.
On October 3, in celebration of Gaecheonjeol, a large Taegukgi will be displayed on the tower's exterior, reaching a height of 555 meters. On Hangul Day, October 9, graphics featuring Hangul consonants and vowels will be presented alongside words like 'dream,' 'star,' and 'wind,' which are pure Korean terms.
The tower will also participate in a global public campaign. In recognition of October as Breast Cancer Awareness Month, Lotte World Tower will illuminate its exterior in pink as part of the 'Pink Ribbon Campaign.' This initiative includes participation from major international landmarks such as the Eiffel Tower and Burj Khalifa.
In addition to national holidays, Lotte World Tower regularly operates media facade content tailored to seasons and special occasions. During the recent Chuseok holiday, it featured two rabbits pounding rice cakes against the backdrop of a full moon, and for Christmas, it will display images of Santa Claus and a large Christmas tree. Every year on December 31, a countdown will be broadcast starting 60 seconds before the New Year.
The tower consistently conveys public and international exchange messages. In September, it displayed the Taegukgi alongside the flags of five Central Asian countries during their visit to South Korea. During the COVID-19 pandemic, it shared messages of support, and during national mourning periods, it used white lights to express condolences. The tower also participates annually in 'Earth Hour' and Earth Day campaigns.
Lotte World Tower's media facade received an excellence award at the 14th Seoul City Good Light Awards, hosted by the Seoul Metropolitan Government last year. The city recognized the artistic, public, and unique qualities of the media facade, as well as its contribution to the urban landscape, noting that its signature content aligned with seasons and national holidays created a nighttime view that citizens could appreciate.
Lee Mi-hyun, head of the marketing team at Lotte Corporation, stated, "The Lotte World Tower media facade presents content that everyone can relate to and enjoy as a representative landmark of South Korea. We will continue to share meaningful moments with citizens through the media facade."
* This article has been translated by AI.
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