SEOUL, August 03 (AJP) - LG Electronics is accelerating its push into Asia's commercial laundry market after securing a supply deal with one of Thailand's largest laundromat chains, extending its business-to-business expansion beyond its established North American and European markets.
The company said Trendy Wash selected its commercial laundry products based on their durability, energy efficiency and centralized store management capabilities.
LG is also expanding its commercial laundry business in the Philippines through distribution partners including ELS, Big Wash and Express Clean, while opening a reference laundromat, Bee Laundry, in Hanoi with local partner WW Vietnam to showcase its commercial products and store management platform to potential customers and investors.
The South Korean electronics maker said revenue from its commercial laundry business in Southeast Asia rose about 60 percent last year from a year earlier, with sales more than doubling in Thailand and increasing by more than 50 percent in the Philippines.
Beyond Asia, LG is expanding its presence in Europe and North America. The company this month introduced six large-capacity commercial laundry models under its LG Professional brand in Europe, targeting demand for machines with capacities of 20 kilograms or more. The lineup includes washers, dryers and washer-dryer combinations.
In North America, LG said it has increased shipments to CSC ServiceWorks, the region's largest commercial laundry solutions provider, while continuing supplies to Wash, another major operator, under an agreement that began in 2024.
The company attributed its expansion to proprietary technologies including its inverter direct-drive motor and LaundryCrew, a remote management platform that enables operators to monitor equipment status, control machines remotely and receive maintenance alerts across multiple locations.
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