LG Electronics is set to popularize its premium modular home, the 'Smart Cottage,' by introducing it through a home shopping channel for the first time in South Korea.
The launch broadcast will take place on CJ OnStyle at 9:35 PM on August 2. Following this, a detailed showcase of the Smart Cottage will be presented during the mobile live show 'Vtina Life' on August 5 at 9 PM, featuring the interior of the Kimpo Hyundai Premium Outlet exhibition hall.
The Smart Cottage is designed for individual consumers looking for first and second homes, as well as for corporate training centers, employee accommodations, and workation facilities, highlighting various use cases for business-to-business (B2B) demand. Customers who purchase during the broadcast will receive benefits such as price discounts, free deck support, and waived on-site fees.
The Smart Cottage is a modular house that LG Electronics oversees from design to production and quality inspection. It comes equipped with the latest artificial intelligence (AI) appliances, high-efficiency heating and cooling systems, and energy management solutions. The models are categorized into single-story 'Mono' and two-story 'Duo' types, available in eight variations ranging from 8 to 24 pyeong.
The 'Mono Plus 26' model, featuring solar panels, has achieved the highest grade of 'ZEB Plus' from the Korea Energy Agency, marking it as the first prefabricated building in the country to produce more energy than it consumes.
Since its launch at the end of June, the new single-story model in the 20-pyeong range has attracted around 7,000 visitors to the Kimpo exhibition hall within a month. Notably, there has been significant interest from the 50-60 age group seeking a blend of relaxation in nature and convenience.
In response to the surge in inquiries, LG Electronics plans to increase its dedicated consulting staff and will assign developers to assist with customer inquiries during the home shopping broadcast.
An LG Electronics representative stated, "The first home shopping broadcast for modular homes is not just about expanding sales channels; it is a project designed to make the new living culture presented by the Smart Cottage more accessible and familiar. We aim to accelerate our entry into the modular housing market through innovative living solutions and diverse customer touchpoints."
* This article has been translated by AI.
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