AI-themed expo brings business leaders together in southern Seoul

By Joonha Yoo Posted : August 19, 2026, 14:26 Updated : August 19, 2026, 14:26
 
Visitors line up to register for an expo at COEX in southern Seoul on Aug. 19, 2026. Courtesy of COEX
SEOUL, August 19 (AJP) - An artificial intelligence (AI)-themed business expo is underway in Seoul, according to the Korea International Trade Association (KITA)

Organized by KITA, COEX and DMK Global, the AI Summit Seoul & Expo (AISE), which kicked off its three-day run at COEX in southern Seoul on Wednesday, runs through Friday, bringing together some 118 companies from seven countries.

The expo, which combines an AI conference with a business exhibition, has expanded from last year, when 71 companies participated with 197 booths, to 300 booths this year, with KITA expecting more than 25,000 visitors. Pre-registration was also about five times higher than a year ago.
 
An expo at COEX in southern Seoul is packed with visitors on Aug. 19, 2026. Courtesy of COEX
The expo is divided into four key areas such as industry AI, enterprise AI, generative AI and content innovation, and AI experience programs.

Adobe, Genspark and Oracle are among the companies presenting AI solutions and business applications.

KITA is also running a program connecting about 80 technology firms with large and midsized companies and investors. More than 200 one-on-one meetings are expected under the program.

The expo also includes startup pitching sessions, AI workshops and a humanoid robot demonstration zone featuring companies including AgiBot and PUDU Robotics.
 
Visitors attend a session as part of an expo at COEX in southern Seoul on Aug. 29, 2026. Courtesy of COEX
Among the speakers are representatives from Google, Microsoft, NASA and Seagate

KITA said the expo is aimed at helping AI firms find customers and investors while giving companies a place to explore technologies for business use.

"South Korea needs more than good technology to become a key player in the global AI supply chain. It needs a market where tech firms and industry actually meet and do business together," said Jeong Hee-cheol, KITA's overseas marketing director.
 

AJP Takeaways
• AI Summit Seoul & Expo opened at COEX on Wednesday and runs through Friday.
• The event brings together 118 companies from seven countries.
• This year;s expo has 300 booths, up from 197 last year.
• KITA expects more than 25,000 visitors.

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