Frieze Seoul will take place next year at the Dongdaemun Design Plaza (DDP). This decision was announced on the 14th, citing the renovation plans for COEX.
Designed by Zaha Hadid and opened in 2014, DDP is one of Korea's leading cultural spaces and a major landmark in Seoul. The Frieze Seoul event at DDP will feature a carefully curated layout that enhances the visibility of each gallery and presentation.
Additionally, various programs associated with Frieze Seoul will extend throughout the city. Events like 'Neighborhood Night' will take place in key gallery districts, broadening the interaction between galleries, museums, artist-run spaces, and visitors during Frieze Week.
The partnership between Frieze Seoul and Kiaf Seoul will continue. In 2027, both fairs will be held at DDP and COEX, respectively, but both parties plan to maintain their collaboration for the benefit of the Korean art community and its audience. On the same day, they signed a memorandum of understanding (MOU) to ensure cooperation and joint development over the next two years. Even with separate events next year, they intend to continue various forms of collaboration, including joint programs, promotions, and integrated ticketing.
Patrick Lee, director of Frieze Seoul, stated, “DDP is an iconic architectural structure that symbolizes Seoul and serves as a unique cultural space. We expect DDP's distinctive architecture and more concentrated layout will provide new possibilities for participating galleries.”
* This article has been translated by AI.
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