Samsung maintains No.1 position in Indian smartphone market

By Kim Joo-heon Posted : November 4, 2024, 10:21 Updated : November 4, 2024, 15:18
This photo shows Samsung Electronics' plant in Sriperumbudur, Tamil Nadu. AFP-Yonhap
SEOUL, November 4 (AJP) - Samsung Electronics maintained its lead in India's smartphone market by revenue during the third quarter.

According to market research firm Counterpoint Research on Sunday, the Korean tech giant captured 22.8 percent of the market during the July-September period., up from 22.6 percent a year earlier. 

Apple followed with 21.6 percent, while Chinese brands Vivo, Oppo and Xiaomi held 15.5 percent, 10.8 percent and 8.7 percent, respectively.

Samsung's sales volume dropped to 15.8 percent from 17.2 percent year-on-year. However, revenue grew due to stronger sales of premium products, particularly the Galaxy S series.

The company has introduced Galaxy AI features in its mid-range Galaxy A series to encourage Indian consumers to buy higher-priced devices, Counterpoint Research said.

Overall revenue in India's smartphone market rose 3 percent compared to the same quarter last year.

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