Volkswagen Korea said Feb. 20 it selected the Atlas large SUV as its February featured vehicle for its customer-participation social test-drive campaign, “Feel & Drive.”
Feel & Drive is a recurring program that lets customers take an in-depth drive of Volkswagen’s core models each month, including the Golf, Atlas and Touareg, tailored to individual lifestyles.
The program offers a 3-night, 4-day test drive, including a weekend, aimed at highlighting the vehicles’ detailed strengths and the finish of German engineering, the company said.
The February model, the Atlas, is positioned as a large SUV with one of the biggest body sizes in its class and a roomy cabin, along with powerful driving performance and a broad set of advanced convenience and safety features.
Built on German engineering and space efficiency proven in the U.S. market, the Atlas was also named the “2026 Internal Combustion SUV of the Year” by the Korea Automobile Writers Association (AWAK).
Winners of the test-drive campaign will be able to drive the Atlas from March 6 to 9. Applications are open through Feb. 22 by leaving a comment matching the theme on the event post on Volkswagen’s official Instagram channel. Winners will be announced Feb. 23.
“Atlas is a versatile family SUV with strong driving performance and solid stability, and customers will be able to experience its true value through a deep, 3-night, 4-day test,” said Shin Dong-hyeop, executive director of marketing communications at Volkswagen Korea. “This year as well, we will provide Volkswagen’s differentiated customer experience through the Feel & Drive campaign across our lineup.”
* This article has been translated by AI.
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