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When DDP becomes the heart of Seoul fashion
When DDP becomes the heart of Seoul fashion Dongdaemun Design Plaza is no stranger to people dressed to stand out. But when Seoul Fashion Week arrives, the atmosphere changes. Across DDP's broad steps, open plazas and sweeping silver curves, visitors gather in clothes chosen not merely to be worn, but to be seen. Some arrive in vivid colors. Others favor sharply tailored silhouettes, oversized pieces or combinations rarely encountered on an ordinary day in Seoul. Strangers stop to admire one another's outfits. Ca September 6, 2026