Launched in 2017, “Porsche Do Dream” is built around the brand identity of “dreams” and has introduced new programs each year. To date, Porsche Korea has donated a total of 11.24 billion won, supporting the dreams of 37,919 people, 139 organizations and 39 schools.
This year, the company said it will reorganize its programs in line with its “Partner to Society” direction, focusing on creating social value and moving beyond one-time donations through more systematic management and support. Total donations this year will be 1.8 billion won.
Porsche Korea also plans to deepen its work in education, culture and the environment while launching new programs designed to strengthen community connections.
With ChildFund Korea, it will expand its indoor gym construction project, “Dream Playground,” which has run for about a decade, into “Dream Circuit,” an eco-friendly sports ground intended for broader public use.
Set to debut in May, “Dream Circuit” will be created as a Porsche concept garden using upcycled materials and other eco-friendly elements, offering children a space to play and be physically active in nature.
In culture, Porsche Korea will begin a new partnership with the Korea Heritage Service Foundation to present a special exhibition in September at Changdeokgung Palace, a UNESCO World Heritage site, highlighting Korea’s intangible heritage and aesthetics where tradition and modernity meet.
Its garden program aimed at ecological conservation and carbon reduction will also expand nationwide. “Believe in Dream - Park,” run with Seoul Green Trust, will broaden from Seoul to the greater capital region. This year, it will build a garden at Yeongheung Forest Park in Yeongtong-dong, Suwon, Gyeonggi Province, designed to strengthen habitat functions for key protected species.
The company said it will build a database on species in parks and green spaces through ecological monitoring involving citizens and experts, while running public-private cooperation and online and offline campaigns to develop a citizen-participation green infrastructure model. It will continue supporting an urban beekeeping project.
Porsche Korea said it will also expand support in arts, sports and job training to help talented children from vulnerable backgrounds and young people pursue their dreams and become self-reliant. “Dream Up,” run with ChildFund Korea since 2018, supports children with talent in arts and sports and will be strengthened this year with education infrastructure to deepen their expertise.
With the Seoul Foundation for Arts and Culture, Porsche Korea will continue its “Porsche Frontier” program, supporting the discovery and performance of outstanding works through the Seoul Arts Awards, a prize program for fine arts.
To help young people entering society, it will work with the social cooperative Dream Sharing to provide professional training for golf caddies and connect graduates to jobs to support practical career planning.
Matthias Busse, CEO of Porsche Korea, said, “As ‘Porsche Do Dream’ marks its 10th anniversary next year, it has steadily laid the groundwork to support dreams across Korean society and expand them into social value,” adding, “We will continue to build a sustainable ecosystem that spreads the brand’s core value of ‘dreams.’”
* This article has been translated by AI.
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