Hyundai Motor said it will step up its push in global markets this year with an aggressive rollout of new vehicles, while strengthening so-called “physical AI” capabilities in areas such as autonomous driving and robotics to compete in future mobility.
Jose Munoz, Hyundai Motor’s CEO, said in a CEO shareholder letter released on the 20th that the company will “aggressively launch global new models tailored to customer expectations.”
For China, Munoz said Hyundai will follow a “in China, for China, and for the world” strategy, launching 20 new models over the next five years and targeting annual sales of 500,000 vehicles. In South Korea, he said Hyundai plans to release new versions of the Tucson and Avante this year.
In North America, Munoz said Hyundai will introduce extended-range electric vehicles starting in 2027 with a driving range of more than 600 miles (about 965 kilometers) per charge. He also said the company plans to launch its first body-on-frame midsize pickup truck before 2030.
In Europe, Munoz said Hyundai will unveil five new models over the next 18 months, including the Ioniq 3, which he said will be shown to the world for the first time at Milan Design Week in April. He added that by 2027 Hyundai will have an electrified model lineup for every vehicle it sells in Europe.
For India, Munoz said Hyundai will invest $5 billion through 2030 and launch a total of 26 new models. He said the company will introduce its first locally strategic electric SUV in India by 2027, planned, designed and produced locally.
Hyundai also said it will accelerate its physical AI strategy, including autonomous driving and robotics.
Munoz said the group’s technology platform, Pleos, will be a key element in speeding up autonomous driving development. He said Hyundai plans to equip Ioniq 5 vehicles produced at Hyundai Motor Group Metaplant America with specifications optimized for autonomous driving and supply them to Google’s Waymo.
He also called Boston Dynamics’ Atlas “one of the world’s most advanced humanoid robots,” and said Hyundai aims to develop intelligence that goes beyond building cars to changing how vehicles are made and operated.
On the fast-changing international environment, Munoz said the global trade landscape remains uncertain due to tariff pressure, currency swings and geopolitical tensions. He said Hyundai will carry forward the spirit of founder Chung Ju-yung, who expanded the business by turning uncertainty into opportunity.
* This article has been translated by AI.
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