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National Museum names RM as global ambassador
National Museum names RM as global ambassador SEOUL, June 20 (AJP) -The National Museum of Korea appointed BTS leader RM as its first global ambassador on Saturday to promote South Korean cultural heritage to an international audience. The appointment comes as South Korea aggressively leverages its global pop culture dominance to convert commercial entertainment fandom into institutional high-art diplomacy. The decision aligns with an unprecedented surge in international interest that has propelled the Seoul-based instituti June 20, 2026