BTS to Return After 4 Years With Netflix Live Show at Seoul’s Gwanghwamun

2026년 3월 21일, Seoul’s central Gwanghwamun area will be turned into a major stage broadcast live to more than 190 countries. Netflix will stream its first live event produced in South Korea, “BTS Comeback Live: ARIRANG,” marking the group’s first comeback performance in four years.

Netflix held a media briefing Friday at Cinecube Gwanghwamun in Seoul’s Jongno district to outline the project and share production details. Attendees included Brandon Rigg, a Netflix vice president; Kim Hyun-jung, a BigHit Music vice president; Yoo Dong-ju, APAC head of HYBE Music Group; and executive producer Garrett English.

Yoo said the question he heard most during preparations was, “Why Gwanghwamun?” He said the team focused on what would feel distinctly BTS, and that HYBE Chairman Bang Si-hyuk wanted the group’s return after four years to begin in “South Korea’s most symbolic space,” reflecting HYBE’s goal of expanding fan experiences. Yoo said the aim is to share a rare cultural moment — people of different ages and nationalities celebrating together at an iconic Korean site — with viewers worldwide.
English said the central challenge was placing a modern pop show in a historic setting. He said the production held ongoing discussions on how to balance tradition and modernity while fully realizing BTS’ vision and showing respect for Gyeongbokgung, describing collaboration and faithful execution of the members’ creative intent as key principles.

He called the physical scale “massive,” but said the goal is not only to capture the sweep from Gyeongbokgung to Seoul Plaza, but also to preserve close, intimate moments between the seven members and their fans — and to deliver that energy effectively to viewers watching live around the world.

Kim said the new release’s title, “Arirang,” reflects that approach. She described it as an album that starts from the members’ roots, using both Korean and English so global fans can understand the message. She said it is intended to be enjoyed across generations, including by people who may not know BTS well. Kim added that BTS has long put its emotions and stories into its music, and that the members, Bang and staff worked closely to decide what message to deliver.
For Netflix, Rigg said, the event is more than another program. He said single moments that connect the world at the same time are becoming rarer amid abundant entertainment choices, calling the BTS show the biggest live moment Netflix will present this year and a landmark partnership.

Rigg said Netflix made major investments in local infrastructure and technical stability, drawing on experience from live broadcasts in extreme environments, including a Taipei skyscraper, to meet the constraints of a downtown location and expectations of hundreds of millions of simultaneous viewers. Joking, he said he was not sure what is harder — climbing a skyscraper or satisfying ARMY — but added that Netflix worked closely with local partners to prioritize reliability. He said Netflix has strong confidence in Korean content and that there was no better choice than BTS, adding the collaboration would set a new standard for Netflix live. On possible expansion into sports or other K-pop live events, he said many discussions are underway.
Producers said the key viewing points are the combination of overwhelming scale and emotional closeness — capturing the size of Gwanghwamun while not losing the bond between the members and fans. Rigg also hinted at an unrevealed surprise, saying Saturday’s stage would offer a rare spectacle and become a massive global viewing party for ARMY and other viewers.

“BTS Comeback Live: ARIRANG” is scheduled to be streamed live worldwide on Netflix at 8 p.m. Saturday.