BC Card's lifestyle finance platform, Paybook, is expanding its customer reach by focusing on convenient payment options and lifestyle-oriented app technology services.
As of this month, BC Card reports that Paybook has accumulated approximately 15 million members. The monthly active user count for the first quarter of this year has also increased by over 16% compared to the same period last year. The user demographic is diverse, spanning not only those in their 20s and 30s but also individuals aged 40 and above, indicating its growth as an all-age platform.
Paybook allows users to manage card products issued by over 40 BC Card partner companies within a single app. Users can make QR code payments at various offline and online merchants, including convenience stores, cafes, and supermarkets, without needing a physical card, simply by linking their bank accounts.
The platform has also enhanced its convenience features. Users can register mobile vouchers within the app and connect their frequently used brand memberships for easy point accumulation by simply presenting a barcode.
Recently, Paybook has expanded its app technology features aimed at helping users save on living expenses. The 'MyTag' service allows customers to select desired brand or industry benefits and receive discounts when paying with BC Card. The 'Shopping Rewards' feature provides additional points when shopping at major online retailers like Coupang and Ali.
Additionally, the 'AI Hot Deal' service recommends special offers and discounts based on customer spending patterns. Paybook also offers a spare change investment service that collects change from card payments to invest in domestic and international stocks, along with an AI-based robo-advisor investment service.
* This article has been translated by AI.
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