South Korea’s brand value moved up one notch to 16th place in the 2013 brand value assessment of nations carried out by a British brand value evaluation company Brand Finance.
According to the annual Brand Strength Index (BSI) released on Sunday (local time), South Korea’s 2013 brand value was estimated at US$775 billion (approximately 833.51 trillion won), up 7 percent from the previous year.
The United States topped the list with $17.99 trillion, followed by China ($6.10 trillion), Germany ($4.00 trillion), Britain ($2.35 trillion) and Japan ($2.26 trillion).
Brand Finance, a leading brand valuation consultancy headquartered in London, has released the BSI since 2010.
Brand Finance has a network of international offices in Hong Kong, Singapore, Paris, Dubai, Sydney, Toronto, Moscow, Amsterdam and other cities on the globe.
According to the annual Brand Strength Index (BSI) released on Sunday (local time), South Korea’s 2013 brand value was estimated at US$775 billion (approximately 833.51 trillion won), up 7 percent from the previous year.
The United States topped the list with $17.99 trillion, followed by China ($6.10 trillion), Germany ($4.00 trillion), Britain ($2.35 trillion) and Japan ($2.26 trillion).
Brand Finance, a leading brand valuation consultancy headquartered in London, has released the BSI since 2010.
Brand Finance has a network of international offices in Hong Kong, Singapore, Paris, Dubai, Sydney, Toronto, Moscow, Amsterdam and other cities on the globe.
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