BYD begins deliveries of Atto 3 electric cars in South Korea

BYD holds a vehicle delivery ceremony for the Atto 3 at its Gangseo showroom on April 14 Courtesy of BYD — BYD holds a ceremony for the first delivery of the Atto 3 at its Gangseo showroom, April 14, 2025. Courtesy of BYD

SEOUL, April 14 (AJP) - BYD Korea has commenced customer deliveries of its compact electric SUV, the Atto 3, marking the brand's formal entry into South Korea's EV market, the company announced Monday.

Originally launched on Jan. 16, deliveries of the Atto 3 had been delayed pending completion of a government subsidy evaluation by the Ministry of Environment. That review concluded in early April, clearing the way for sales to begin in earnest.

The Atto 3 is available in two trims: the base model is priced at 31.5 million won ($23,000), while the higher-tier Atto 3 Plus retails for 33.3 million won. With the inclusion of a national subsidy of 1.45 million won and additional local incentives, BYD Korea said consumers may be able to purchase the vehicle for under 30 million won, depending on their municipality.

To support its rollout, BYD Korea has established a network of authorized service centers in 12 major cities across the country. The company plans to expand that network to more than 25 centers by year’s end.

The SUV has already generated strong interest among South Korean consumers. BYD Korea reported that pre-orders reached 1,000 units within one week of launch, driven by the vehicle’s mix of competitive pricing and robust feature set.

Candice Kim candicekim1121@ajupress.com