SEOUL, March 09 (AJP) - South Korea and its capital city authorities have intensified inspections of accommodations and launched a massive crackdown on ticket scalping as the K-pop legend is preparing for its comeback with a free public concert in central Seoul on March 21. The multi-agency enforcement effort follows the discovery of widespread lodging violations and reports of tickets for the free event being resold for hundreds of thousands of won.
The Seoul City said Sunday that 18 lodging facilities near the concert site were caught violating regulations during a campaign aimed at preventing price gouging.
The Special Police Bureau for Citizens' Livelihood and Safety, an investigative unit within the Seoul city government, conducted surprise inspections from February 25 to March 4 at 83 hotels and tourist accommodations around Gwanghwamun Square. The square will serve as the venue for the group's comeback performance on March 21.
The inspections were carried out jointly with district authorities in Jongno-gu and Jung-gu, as well as the Seoul Metropolitan Police Agency. The city began monitoring facilities in January after the Korea Heritage Service granted conditional approval for the use of the historic site.
Investigators found that 18 establishments failed to post lodging rates or business registration certificates, which are required under the Public Health Control Act. Under the law, accommodation providers must display their business registration certificate inside the premises and clearly post room rates at reception desks, charging customers according to the listed prices.
Authorities reported violations including unmanned lodging facilities operating without rate displays and businesses that had never posted rate tables since opening. Operators of the establishments will be referred for investigation. Violations can carry up to six months in prison or fines of up to 5 million won, along with administrative penalties such as business suspension.
Whistleblower rewards for lodging violations
The city government has established a public reporting system to identify further violations, including unauthorized rentals in officetels and failure to follow posted rates. Reports can be submitted through the Seoul Smart Complaint Reporting app or the city’s civic portal until the day of the concert.
Whistleblowers who provide significant evidence of lodging violations may receive rewards of up to 200 million won after a formal review.
Byun Kyung-ok, head of the Special Police Bureau for Citizens’ Livelihood and Safety, said the inspections are intended to protect the city's reputation during the high-profile event.
"We will continue strong inspections and investigations into illegal lodging operations until the concert to ensure that foreign visitors attending the BTS event do not experience inconvenience during their stay in Seoul," Byun said.
The Ministry of the Interior and Safety has launched a nationwide crowd-management effort to handle the influx of fans. Interior Minister Yoon Ho-jung is scheduled to chair a multi-agency safety meeting on Wednesday involving central government ministries, the Seoul city government, police, fire authorities, and Seoul Metro.
A joint government safety inspection team will conduct on-site checks from March 19 to March 20, reviewing potential bottleneck areas and emergency response systems. On the day of the event, the minister is expected to personally inspect high-risk areas including subway stations and narrow pedestrian corridors.
The concert also marks the centerpiece of "BTS THE CITY ARIRANG SEOUL," a citywide fan experience project running from March 20 to April 12. The initiative is part of HYBE’s "THE CITY" model, which expands major concerts into urban-scale festivals by linking performances with exhibitions, themed attractions and tourism programs across the host city.
The concept was first introduced in Las Vegas in 2022 during "BTS PERMISSION TO DANCE THE CITY – LAS VEGAS," when the entire city hosted BTS-themed attractions. These included a special Bellagio fountain show set to BTS music, photo exhibitions documenting the group’s concerts and rehearsals, and large-scale pop-up stores.
HYBE also partnered with MGM Resorts International to operate BTS-themed hotel rooms across 11 MGM properties, offering fans welcome cards written by members and exclusive merchandise.
Restaurants joined the program as well, offering a themed dining event called "Cafe in the City," where Korean dishes favored by BTS, including bibim noodles, tteokbokki, kimbap and fried chicken, were served as a curated tasting course.
In Seoul, the upcoming edition will be held under the official title BTS THE CITY ARIRANG SEOUL. The citywide project is expected to be officially unveiled on March 20 through BTS’ official social media channels and HYBE’s fan platform Weverse.
Scheduled to run from March 20 to April 12, the program will transform parts of Seoul into a large-scale fan experience zone linked to BTS' comeback.
It will feature media-facade installations at landmarks such as Sungnyemun Gate and N Seoul Tower, along with fan lounge programs at Yeouido Hangang Park and urban media-art displays inspired by BTS song lyrics.
Byun Kyung-ok, head of the Special Police Bureau for Citizens’ Livelihood and Safety, said inspections would continue until the day of the concert.
"We will continue strong inspections and investigations into illegal lodging operations until the concert to ensure that foreign visitors attending the BTS event do not experience inconvenience during their stay in Seoul," Byun said.
Authorities said inspections and monitoring efforts will remain in place as Seoul prepares for an influx of domestic and international visitors ahead of the concert.
Nationwide crackdown on ticket scalping
The Ministry of Culture, Sports and Tourism has designated the upcoming BTS performance as a model case for a new public-private crackdown on ticket scalping. Although the Gwanghwamun Square concert is a free event, authorities have detected cases of tickets being resold for up to 1.5 million won on secondhand trading platforms.
Culture Minister Chae Hwi-young announced the launch of a public-private consultative body on March 5 to eradicate illegal ticket resales. The body includes the Fair Trade Commission, the National Police Agency, and major ticketing and secondhand platforms.
Under recently passed amendments to the Public Performance Act, those found using automated "macro" programs to purchase tickets or reselling tickets at prices exceeding face value can face fines of up to 50 times the transaction amount. While the full weight of the new law takes effect in August, Minister Chae said the government would use all available tools to disrupt illegal sales immediately.
Authorities are currently monitoring platforms for suspected proxy-booking and ID transfer schemes. The government has warned fans that any ticket identified as a scalped transaction will be canceled, and attendees may be denied entry following on-site identity verification.
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