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INTERVIEW: Chinas Roborock challenges Samsung, LG with high-end robot vacuums

INTERVIEW: China's Roborock challenges Samsung, LG with high-end robot vacuums

SEOUL, December 04 (AJP) - Roborock is upending South Korea’s home appliance market — long dominated by Samsung and LG — by rapidly expanding its foothold with high-end robot vacuums. Priced at around 2 million won ($1,370), the company’s premium models have won over consumers and helped propel the robot vacuum segment to a 1 trillion won market. Roborock’s strategy of moving beyond cleaning into full home automation is setting a new benchmark for

December 4, 2025